Seo Expert

What is "Search Engine Optimization": By Darek K

The objective of search engine optimization is to increase web visitor counts by ranking very high in the results of searches using the most appropriate keywords describing the content of your site. This relative ranking is often viewed as a struggle to best use a few keywords, instead of a struggle to out-do your competition. If you search on your target keywords, you will see the leading site in the rankings. The better keyword ranking is the best way to promote your site and get maximum traffic and business. It is not enough to simply add META tags and to submit your site to a million search engine indexes and directories. The first promotion step in obtaining significant web visitor counts is to seek first-page search engine results. An first step is to build a great content-rich site. One of the last steps is the proper submission of your great site to the search engine or directory. There are many steps in between like: identifying the best keywords for your site, for search engine ranking and optimization purpose. Corrections of HTML Code errors, Correction of Titles and Meta Tags, etc. For a major search engine, your search position, placement optimization, and web site promotion ranking are commonly controlled by many factors, called Search Engine Algorithms. Once you know what keywords should be optimized Identifying the most relevant keywords, which is maximum searched online is the keyword, which are going to give you maximum visitors. It will become obvious that good ranking excludes keyword spamming the search engine, and that with the careful selection of your keywords that you will fare well for a little effort.
Search Engine Optimization requires hours of analysis and investigation by the optimization expert. But the results can be astounding. Your web site visibility can increase dramatically. Now a days, it has become an important step in Web development and designing to get SEO services as well along with the package. Most of the Indian Web development Companies are seriously thinking Search Engine Optimization as an important part in their portfolio.

How do search engines work?
Major search engines, such as Google and Yahoo, will index millions of pages and respond to tens of millions of searches each day. To find this information, a search engine uses special software robots -- commonly referred to as spiders -- to build a "results" page based on those keywords. These spiders are constantly being updated to provide users with the most accurate results when conducting a search.
When you use search engines to find something on the Internet, you're basically asking the search engine to scan its database and match your keywords and phrases with the content of the URLs they have on file at that time. Spiders regularly return to the URLs they index to look for changes. When changes occur, the index is updated to reflect the new information.
What is a search engine spider?

A web spider -- or crawler -- is a software program designed by search engines to follow hyperlinks throughout a Web site, retrieving and indexing pages to document the site for searching purposes.
What is a search engine submission?

Search engines compile their databases with the aid of spiders. These search engine spiders crawl the Internet from link to link, identifying Web pages. Once search engine spiders find a Web site, they index the content on those pages, making the URLs available to Internet users. In turn, owners of Web sites submit their URLs to search engines for crawling and, ultimately, inclusion in their databases. This is known as search engine submission.

Expert Search Engine Optimization -
1. Keyword Prominence Test
2. Keyword Density Analysis
3. Checking Titles
4. Checking Meta Tags
5. Checking Broken Links
6. Checking HTML Codes
7. Content and Description Analysis
8. Analysis of Page Ranking
9. Link Popularity Analysis ......etc

Here are 8 ways to get your webpages rejected by search engines
Spam your pages with keywords
When it comes to search engine ranking, 'spamming' is trying to fool the search engine into ranking your site higher. Key words are crucial to your search engine rankings but it's equally crucial that you don't go overboard with your keywords or you risk being penalised. Your keywords should relate directly to the content of your webpage. Don't gratuitiously list keywords one after the other (except in your keyword meta-tag). Instead, they should be integrated into your body text as naturally as possible.

Repeat the same keywords repeatedly
While it used to be common practice to load your meta-tags (and visible copy) with the same crucial keywords repeatedly, websites are now being penalised or removed from search engines for this practice. Don't repeat a word in your meta-tags more than half a dozen times. Similarly, don't use the same title in more than one page. I know I often do this by accident by forgetting to change the title for each new page. This means you don't need to repeat the business or website name in every subpage's title. Effectively, what you're telling the search bots is the content on all your pages is the same. Less pages on your site will get indexed and hence less traffic.

Don't duplicate any pages on your website

search engines view this as spam. Also don't repeat tags in your HTML. For example, using the TITLE tag more than once.
Repeatedly submit your page

Theoretically, you shouldn't even need to submit your site to search engines. If you have other websites linking to you (which should be a priority in your online marketing), eventually a search engine's spider should follow that link to your website and index your pages. It can speed up the submission process if you manually submit your site (and who wants to wait?) But be patient - search engines have cycles where they crawl the web, indexing new sites.

Don't resubmit your URL if it isn't appearing immediately -

it can take up to 2 months for your site to get listed (submit-it.com have a table of the estimated listing time for the major search engines). If you submit your site more than once within 24 hours, you may be penalised.Dynamic URLs
Many search engines won't index dynamic URLs.

These are webpages (usually database driven) with %, &, Session ID's in the URL. For example, www.tipsntutorials.com/article.php?ArticleId=23. If you are using database driven pages where you need to pass parameters through the URL, use mod_rewrite or some other URL rewriting technique to convert all your URLs to a search engine friendlier version.

Use frames
There are many reasons not to use frames, attractiveness and functionality not being the least. However, just the fact that search engines have trouble indexing framed websites is enough reason for me to give them a wide berth. Google explains their own troubles with frames in their page explaining why your site isn't listed.
Make your text invisible
An old-hat technique to trick search engines was to hide paragraphs worth of keywords by making the text the same colour as the background. Nowadays this can also be achieved with layers by hiding text behind pictures or other objects. Search engines have wised up to this trick and if they find invisible text, may penalize or black- list your site. Don't risk it - even accidental invisible text can burn you.

Use a splash screen for your homepage
A splash screen (also called doorway page, bridge page, etc) is a 'welcome' page visitors are forced to view (usually animated) before taken to the 'real' website. Two good reasons not to use them: firstly, many users (including myself) are frustrated by these time wasters which serve little practical purpose. Secondly, many search engines visiting your homepage won't go further, resulting in none of your webpages being listed. But if you really, really want one, at least include a 'skip introduction' link (it'll be the most clicked link on your website).

Use graphic intensive design
A latest trend in web design has been the use of text links in navigation rather than graphics. Two good reasons to opt for text links over graphic links is they load quicker and search engines are more likely to follow the links to other pages in your site (and index them). Using keywords in your text links doesn't hurt either - both for the page with the link and to improve the 'relevancy' of the page being linked to. But if you do have to use graphics in your design, at least insert a couple of keywords in the ALT tag used to describe the images.

Useful SEO Tools
New SEO Tool
Google Toolbar For Firefox
Download File - Toolbar displays PageRank has Google Search.
Robots.txt Generator
Creates simple robots.txt file.
Alexa Tools (3)
Alexa Page Ranking
Cut & Paste or browse file for domain list - Displays Alexa Ranking. Good for checking large number of domains.
Alexa Ranking
Cut & Paste or browse file for domain list - Displays Alexa Ranking. Good for checking large number of domains.
Alexa Related Rank Check
Input up to ten domains - get 1 week, 3 month average & 3 month up/down Alexa Ranking.
Combined Keyword Suggestion Tools (2)

Combo Search Engine Ranking Tools (4)
Search Engine Ranking Report
Input key phrase list & get Google & Yahoo Rankings.
Search Engine Position Checker
Enter URL/Keyword - Displays top 50 for 9 Search Engines.
Search Engine Positioning
Enter URL/Keyword - Displays top 100 for 5 Search Engines.
Search Engine Placement Check
Enter URL/Keyword - Displays top 30 for 11 Search Engines.
Compare Search Engine Ranking Tools (4)

Thumbshots Ranking
Based off the Langreiter tool but lets you compare 6 different Search Engine Results with each other.
Google-Yahoo-Ask Search
Combines search results from Google, Yahoo! & Ask Jeeves.
Yahoo-Google Search
Shows top 100 Yahoo/Google results together.
Yahoo vs Google
Langreiter - Graphic Compare of Google & Yahoo top 100 results.
Domain Tools (6) Back to the top
IP Address Report
Bulk class C IP address checker.
HTML Header Viewer
Shows HTTP headers the web server is sending.
Class C Range Checker
Unique Class C IP Checker - Cut & Paste or load up a file.
Domain Dossier
IP to host, host to ip, traceroute, whois zone file. Hot Tool!
Search Engine Friendly Redirect Checker
Enter URL - Check your redirect to see if it is SE friendly
Browser Screen Resolution Checker
Check what you Website looks like in different
Exchange Link SEO Tools (5)
One Way Link Verify
Track your one-way links - Shows status and PR.
Free Broken Link Checker
Tests all links site wide and reports any broken links.
Site Link Analyzer
Lists internal and external links for input URL.
Free Link Checker
Tests all links for entered URL page and reports any broken links.
Online Free Reciprocal Link Checker
Enter links - Reports back which ones are up, down or unreachable.
Google Ranking Tools (6)
Advanced Google Search Methods
Enter domain/keyword and do different Google searches like site etc.
Free Google Keyword Ranking Tool
Search with list of keywords from differnet Google search sites.
Google Datacenter Watch Tool
Shows the differnet Ranking results for different datacenters.
Google Rank Position
Shows Google rank position, PR, numbmer of entries indexed, DMOZ and Google Dir status.
Google One Line Results
Google displays each results as one-liners with anchor text the title.
Google Rankings
Enter URL/Keyword - Searches the first 1000 entries.
Keyword Suggestion Tools (11)

Free Meta Keywords Tool
Reads meta keywords and hotlinks them to 3 keyword mining tools.
Overture Keyword Popularity Tool
Search Overture & WordTrackers database - Mines these terms with dictionary, thesaurus etc.
Free Keyword Search Tool
Displays keyword data using Wordtracker and Google search results.
Google Suggest
Google keyword completions when searching.
Search Term Research
Searches Overture data for 16 countries and more.
Keyword Research Tool
Tool returns similar keywords found in the meta keywords of sites searched by your choice of 9 search engines.
Search Term Suggestion Tool
Shows keywords and frequency searched on Overture (Yahoo/MSN) last month.
Keyword Suggestion Tool
Keyword searches from Overture and Wordtracker (Wordtracker displays singular/plural & correct order).
Keyword Generator
Keyword searches from Espotting Media's (UK) PPC database.
Google Adwords Keyword Tool
Keyword tool from Google that provides Specific and Similar keywords.
Google Keyword Suggestions
Queries Google for related relevant and popular terms.
Keyword Tools (8)

Keyword Generator Tool
Cut & Paste text - Generators keyword phrases from your webpage one, two & three words long & displays frequency.
Keyword Density Analyzer
Enter URL - Displays 1, 2, and 3 word combinations.
Keyword Density Analyzer
Enter URL/Keywork - Displays density each different page component.
Keyword Density
Enter URL - Generators keyword phrases from your webpage and displays density.
Keyword Density Tool
Enter URL - Generators keyword phrases from your webpage one, two & three words long & displays density.
Keywrd Density Analyzer
Enter URL - Webpage stats PR/Links/W3C/etc.
GoogleDuel Original
Compares the popularity of two words - Good for checking Plural/Singlar.
Ontology Finder
Provides synonymous terms to keywords - Use these in your webpage text.
Link Popularity Tools (9)
Check BL URL & IP & Find Age Tool
Shows unique domains linking to you.
Link Popularity Checker
Lists inbound links from 7 search engines & provides history.
Link Popularity Analysis Tool
Analysis your backlinks in every which way.
Report Bot
Checks Links on 5 Search Engines, PR, Alexa Ranking, DMOZ.
Link Popularity Checker
Shows inbound links for Google, Yahoo, MSN, Altavista, Allintheweb & Hotbot.
Link Popularity Checker
Enter URL - Displays backlinks on 5 Search Engines.
Link Appeal
Enter URL - Rates for link appeal.
Free IBL Check
Input Keyword - Calculates Inbound Links Required for First Page SERP.
Required Text Links Estimator
Input keyword - Shows inbound links for top 10 sites on Google, Yahoo & MSN.
Misc Tools (4)
Domain Directory Checker
See if your domain appears in 10 Internet Directory's.
Keyword Competition Analyzer
Shows number of pages for keyword on Google, Yahoo, MSN, HotBot.
Adsense Ad Display
Input URL shows AdSense Ads for that web page.
Search Engine Index Checker
Enter URL - Shows number of pages for 5 Search Engines.
MSN Ranking Tools (1)
MSN Beta Rankings
MSN Beta Rankings by DEVPPL SEO Forumlets you find Rankings for International, Denmark, Norway, Sweden and UK.
MSN Beta Rankings - Search Engine Rankings.
Page Rank Tools (3)
Page Rank Tool
Shows PR on the differnet Google datacenters.
Datacenter Quick Check
Checks datacenters for BL, PR and Ranking.
Future PageRank Tool
View PR during updates on 18 data-centers one screen one search.
Related Page Rank Tools (10)
PageRank Search Prog
Displays Google by pagerank - IMPROVED Prog Tool.
Page Rank Grid Calculator
Construct the relationship of your website pages & calculate PR.
Pagerank Calculator
Mark Horrell's Pagerank Calculator
Google PageRank Calculator
Input keyword - Shows PR and Backlinks.
Google PageRank Prediction
Looks at your URL and predicts PR
Page Rank Search
Google search results with PR bar and inbound links.
Page Rank Search Results
Displays Google results with PR - Simular as the Prog tool.
Google PageRank Report
Cut & Paste - Shows PR for unlimited sites.
PageRank Lookup
Cut & Paste - Shows PR of up to 100 URLs.
Backlink Checker
Input webpage - Returns number of inbound links for each PR position.
Robots.txt Tools (3)
Robots.txt Syntax Checker
Checks your robots.txt file for errors.
Robots.txt Validator
Checks your robots.txt file for errors.
Robots.txt Generator
Creates simple robots.txt file.
Search Engine Position Tools (6)
McDar Keyword Analysis Tool
Enter URL/Keyword - Displays PR/Backlinks/Pages for top 10.
Page Report
Shows pages, BL, PR, unique domains etc.
Pages Indexed Backlinks Domain Pagerank Allinanchor Keyword Density Tool
Shows pages, BL, PR, Allinanchor, keyword density, etc.
PulseRank
Tracks Ranking movement on Google for 1000 keywords.
PageRank Finder
Enter Keyword - Displays PR, BL's & allinanchor.
SERP Checker
Enter Keyword - Displays PR and backlinks for top 10.
Toolbars (6)

Search MSN Toolbar
Download File - Toolbar for Beta MSN Search.
Google Toolbar For IE
Download File - Toolbar displays PageRank has Google Search.
Mozdev GoogleBar
Download Files - DL the Mozdev Googlebar and add the PR bar for both Mozilla and Firefox.
PR Toolbar Widget For Macintosh
Download File - PR Toolbar Widget for Macintosh.
Yahoo Toolbar
Download file - Toolbar displays WebRank has Yahoo Search.
Google Toolbar For Firefox
Download File - Toolbar displays PageRank has Google Search.
Web Site Optimization Tools

(8)Search Engine Optimizer
Enter URL - Webpage optimization stats.
Watchfire WebXACT
Checks over your web page for things to numerous to note.
Poodle Predictor
Use in Diagnostics View to see order of spidered text.
Web Page Analyzer
Enter URL/Keyword - Checks copy for optimization.
Meta Tag Generator
Enter meta info - Creates meta tag code.
Similar Page Checker
Enter URLs - Compares pages for similar content.
Code to Text Calculator
Enter URLs - Calculates Code to Text Ratio.
Search Engine Spider Simulator
Enter URL - Displays page content minus code.

Darek k

SEO EXPERT

websure@gmail.com